Fitflop Sandals Make You Walk Comfortable
Slip with Fitflop sandals will make you comfortable!
Right on time, FitFlops are getting a
high-style makeover of their own, courtesy of Michelle Stein, the president of
Aeffe USA and a cheerleader for its brands including Alberta Ferretti,
Philosophy di Lorenzo Serafini, and Moschino. Stein, who lives in New York and
whose entrepreneurial spirit was heretofore mostly untapped, discovered
FitFlops on a trip to Milan when she was suffering from a back injury.
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| Fitflop Sandals |
In 2006 FitFlop founder Marcia Kilgore set
her mind on a mission – to create the most comfortable footwear in the world.
Collaborating with two biomechanists she created a triple-density
MICROWOBBLEBOARD midsole, and launched it’s first FitFlop sandal available in
the Fitflops clearance.
The Fitflops sandals unique construction is based on
the idea of pressure diffusion; vetted through biomechanics, its three
different densities distribute weight more evenly, which makes for more
comfortable walking.
Over twenty million pairs have been sold
since we first started making shoes including online such as the Fitflop sale online store.
(And we’re repeatedly told – by happy customers – that we make the most
comfortable footwear in the world.) Our patent-pending, original
MICROWOBBLEBOARD midsole technology fuses three diagonal sections of
multi-density EVA into a single, seamless, underfoot platform to help absorb
shock, diffuse underfoot pressure, and make your feet feel amazing!
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| Fitflops Sandals |
A quick convert, Stein approached FitFlop
about a collaboration, and the Limited Edition collection—which features three
sandal styles in black, white, cream, and metallic leathers, as well as a
dark-rinse denim—was born. Stein approached FitFlop and said, “ I think we can
make them cooler if you let me work with you.” Doug Jakubowski, FitFlop’s North
American president, immediately signed up. “In the luxury market, there’s a
void for a technology-based product that’s got comfort in it.” Jakubowski is
confident about the collection’s success. So is a long list of retailers, from
Barneys New York to Bird, Opening Ceremony, Capitol, Ikram, and A’maree’s.
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